Product Intelligence · Delivered in 24h
What your product
looks like from
the outside.
A structured four-lens analysis of any B2B product — competitive landscape, buyer behavior, decision path, and funnel — synthesized into one navigable intelligence report.
What you get
Not a report.
A full picture.
Four research angles — competitive landscape, buyer behavior, decision-maker's journey, and funnel mechanics.
How buyers actually perceive your product
Where competitors are winning and on what dimension
Where your funnel breaks and why
What to fix first, prioritized action items
How it works
Not a report.
A full picture.
Four research angles — competitive landscape, buyer behavior, decision-maker's journey, and funnel mechanics.
1
Market
Map Competition
Establishes ground truth: who the real alternatives are, how the market positions, what customers complain about across the category.
Feeds forward
Competitor pricing anchors
Market language buyers are primed with
Category-level trust signals
2
Buyers
Simulate Buyers
Three buyer archetypes react to the product — knowing what alternatives they've already considered and what the market has primed them to distrust.
Feeds forward
Three named persona archetypes
Friction points per persona
The single dealbreaker per type
3
Decision
Audit Decision‑Maker
Zooms from three archetypes to one: the buyer whose yes/no controls conversion. Finds the one precise, non-obvious leak on your page.
Feeds forward
Named buyer + fear profile
Moment-by-moment experience table
Single named business consequence
4
Funnel
Analyze Funnel
Diagnoses signup-to-value drop-off — targeted at the actual friction profile of the buyers that matter, not a generic checklist.
Produces
Activation moment defined
Drop-off map, severity-ranked
Before/after copy rewrite
Then synthesis
Sample output
What findings
actually look like.
A sample from a real teardown. Every finding is specific, located, and traceable to a source lens.
◆ Triangulated · 4 lenses
Campaign promise / pricing gap
Marketing attracts buyers with campaign features, anchors them to Basic pricing, then delivers a trial that can't run campaigns. The activation moment is paywalled before it's experienced. Confirmed by all four lenses — the single highest-priority fix in the report.
Cross-lens synthesis
Risk
Capterra trust deficit — permanent & indexed
A cluster of reviews citing billing opacity and bot-only support is indexed and actively used in competitor comparison content. For a product whose sales argument is trust, these reviews are structural — not a PR problem.
Market lens
Gap
No IT buyer path on pricing page
55% of IT Admins reject without engaging because they can't find SSO, audit logs, or a procurement flow. The page is optimized for the marketing buyer — the IT approver who must co-sign every deal lands on a page built for someone else.
Buyers lens
Opportunity
Agency / multi-org tier unclaimed
The platform features exist but aren't marketed. Agencies managing email for 10+ clients are a high-LTV, low-churn segment currently self-discovering the product and churning when it doesn't match expectations.
Market lens
Request research
Drop your URL.
Get the full picture.
All I need is a URL and an email. I'll run all four lenses, synthesize the findings, and send you the full navigable report within 24 hours.
Delivered within 24 hours
You'll receive a self-contained HTML report — open it in any browser, no account needed.
One URL is enough
I'll research the product, competitors, buyers, and funnel from a single starting point.
Specific, not generic
Every recommendation traces to a source. No filler, no advice that could apply to any product.
Shareable with your team
A single self-contained file. Send it to your PM, designer, or founder — no login, no link expiry.
Request a teardown
I'll confirm within a few hours and deliver within 24.
✓
Request received
I'll confirm by email shortly and have your teardown ready within 24 hours. Check your inbox — and spam just in case.